"The first marketing book of its kind by an African. Intensely educative, resonant, and applicable, Kill or Get Killed is a useful corrective to our tendency to see branding through retrospectacles, to think that what happened was somehow inevitable. It is precisely this characteristic that makes this book an absolutely necessary book in the new marketing/advertising era in Africa". -Ignite Africa Library
Kolawole Oyeyemi’s insightful and witty non-fiction, ‘Kill or Get Killed: The Marketing Killer Instinct’, delves into the high stakes African business environment, as the author touches on the marketing intrigues, battles and wars that shaped a lot of brands across industries in Africa.
Kill or Get Killed is a revolutionary marketing classic that borrowed the war metaphor and likened marketing to global politics and wars that are about shareholding struggles. Just as nations struggle for how much share of the world’s wealth they control, Brands and organizations go to war for shares too. Marketing wars and battles are fought, won and lost for increase, leadership and control of shares in various dimensions.
Kolawole submits that in these wars, you either kill or get killed; excuses are too costly. Meekness is not a virtue for the battlefield. It is not an environment for the fainthearted. Gentlemen cannot survive the terrain. Therefore, you need a killer instinct to survive the several battles and win the war. Using some of Africa’s most famous brands and products to illustrate his points, Kolawole Oyeyemi convincingly show why some brands succeed where others fail.
Kolawole Olatunde Oyeyemi, a strategically robust and creative marketing management professional with over 22 years wealth of management, marketing, and marketingcommunications experience; with a track record of successful marketing management practice across industries from a leading multinational FMCG company to telecommunications. He is currently the General Manager, Consumer Marketing of the largest telecommunication company in Nigeria and Africa: MTN Nigeria Communications Limited, with responsibility for using consumer insight to develop segmented value proposition packages and effectively communicating the same to deliver business targets on market share, revenue, EBITDA, retention, brand preference and affinity.
He has won varying awards in marketing creativity, professionalism and knowledge share in the course of his career, and instrumental to several awards won by his marketing communication agencies. He won the Cadbury Creativity Award in his days in Cadbury Schweppes, and was also a part of the team that won the Marketing Team Award. He was awarded the Marketing Professional of the Year 2012 by Marketing World Awards 2012, and was part of the team that won the Marketing World Awards Marketing Team of the year 2012. He also got awarded the Brand Icon of the Year 2013 by Brand Age Nigeria. Kolawole Oyeyemi has been exposed to both local and international professional and management trainings in some of the best institutions in the world.
He is an alumnus of the following great institutions; Obafemi Awolowo University, the Columbia Business School, and the prestigious Lagos Business School. He is a foremost marketing management industry leader in Nigeria.