Mark H. McCormack, one of the most successful entrepreneurs in American business, is widely credited as the founder of the modern-day sports marketing industry. On a handshake with Arnold Palmer and less than a thousand dollars, he started International Management Group and, over a four-decade period, built the company into a multimillion-dollar enterprise with offices in more than forty countries.
To this day, McCormack’s business classic remains a must-read for executives and managers at every level, featuring straight-talking advice you’ll never hear in business school. Relating his proven method of “applied people sense” in key chapters on sales, negotiation, reading others and yourself, and executive time management, McCormack presents powerful real-world guidance on
• the secret life of a deal
• management philosophies that don’t work (and one that does)
• the key to running a meeting—and how to attend one
• the positive use of negative reinforcement
• proven ways to observe aggressively and take the edge
• and much more
Mark H. McCormack shook hands with a young golfer named Arnold Palmer, giving birth to the modern sports marketing industry. That historic handshake established a legendary empire that would evolve into today's IMG, the world's premier sports marketing and management company— representing hundreds of athletes, models and prestigious events around the world. From representing talent, to managing events to building the largest independent sports media company in the world, IMG’s reach and dominance is still unrivaled.
McCormack, with the publication of What They Don't Teach You at Harvard Business School, also became a best-selling author of numerous books offering street smart advice to a generation of your entrepreneurs.