As a former aerospace scientist, Fortune 500 executive, chief innovation officer, inventor, and software entrepreneur, David Kord Murray has made a living by coming up with innovative ideas. In Borrowing Brilliance he shows readers how new ideas are merely the combination of existing ones by presenting a simple six-step process that anyone can use to build business innovation:
Defining-Define the problem you're trying to solve.
Borrowing-Borrow ideas from places with a similar problem.
Combining-Connect and combine these borrowed ideas.
Incubating-Allow the combinations to incubate into a solution.
Judging-Identify the strength and weakness of the solution.
Enhancing-Eliminate weak points while enhancing strong ones.
Each chapter features real-life examples of brilliant borrowers, including profiles of Larry Page and Sergey Brin (the Google guys), George Lucas, Steve Jobs, and other creative thinkers. Murray used these methods to re-create his own career and he shows readers how to harness them to find creative solutions.
David Kord Murray has been an aerospace engineer, an entrepreneur, a marketing executive, an inventor, a product designer, a head of innovation and a CEO. He has founded and developed his own corporations and has also worked for several Fortune 500 companies. As an inventor, he holds a number of US patents. This varied business background has put him in a unique position to write a book about the application of creative thinking in business.