The Personal MBA: Master the Art of Business

The Personal MBA: Master the Art of Business



Getting an MBA is an expensive choice-one almost impossible to justify regardless of the state of the economy. Even the elite schools like Harvard and Wharton offer outdated, assembly-line programs that teach you more about PowerPoint presentations and unnecessary financial models than what it takes to run a real business. You can get better results (and save hundreds of thousands of dollars) by skipping business school altogether. Josh Kaufman founded PersonalMBA.com as an alternative to the business school boondoggle. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now, he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume. The Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges. The Personal MBA explains concepts such as: The Iron Law of the Market: Why every business is limited by the size and quality of the market it attempts to serve-and how to find large, hungry markets. The 12 Forms of Value: Products and services are only two of the twelve ways you can create value for your customers. The Pricing Uncertainty Principle: All prices are malleable. Raising your prices is the best way to dramatically increase profitability - if you know how to support the price you're asking. 4 Methods to Increase Revenue: There are only four ways a business can bring in more money. Do you know what they are?

  • ISBN:
    978-1591845577
  • Book Format:
    paperback
  • Edition:
    1
  • Pages:
    464
  • Year:
    2012
Josh Kaufman
  • Name:
    Josh Kaufman
  • Gender:
    male
  • Website:
  • Biography:
    Josh Kaufman is the author of two international bestsellers, "The Personal MBA: Master the Art of Business" and "The First 20 Hours: How to Learn Anything... Fast!" Josh is one of the top 100 business authors in the world, and has been featured as the #1 bestselling author in Business & Money, as ranked by Amazon.com. Josh conducts ongoing independent research in business, entrepreneurship, skill acquisition, productivity, behavioral psychology, systems design, and optimization, and focuses on helping people learn how to make more money, get more done, and have more fun in daily life. Josh's unique, multidisciplinary approach to business mastery and rapid skill acquisition has helped millions of readers around the world learn essential concepts and skills on their own terms. The widely-acclaimed Personal MBA manifesto and business reading list has been downloaded over 3 million times, and his TEDx talk on The First 20 Hours has been viewed over 5 million times worldwide, putting it in the top 10 most-viewed TEDx videos and top 100 most-viewed TED talks published to date. Josh's research has been featured by The New York Times, The BBC, The Wall Street Journal, The Atlantic, Fortune, Forbes, Time, BusinessWeek, Wired, Fast Company, Financial Times, HarvardBusiness.org, Inside Higher Ed, Lifehacker, MarketWatch, The Independent, Bloomberg TV, PBS Next Avenue, CCTV, and CNN's Sanjay Gupta MD. Josh has been a featured speaker at The Aspen Ideas Festival, Stanford University, World Domination Summit, Pioneer Nation, Microconf, BaconBiz, Google, and IBM. JoshKaufman.net was named one of the "Top 100 Websites for Entrepreneurs" by Forbes in 2013.