Harvard Business School on Marketing

Harvard Business School on Marketing



The Harvard Business Review paperback series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. Here are the landmark ideas that have established the Harvard Business Review as required reading for ambitious business people in organizations around the globe. Each volume contains a specially selected set of articles from Harvard Business Review and is designed to help you master an important management topic.

  • ISBN:
    0605040302-54321
  • Book Format:
    paperback
  • Edition:
    3
  • Pages:
    169
  • Year:
    2001
Harvard Business School
  • Name:
    Harvard Business School
  • Gender:
    female
  • Biography:
    Harvard Business Publishing was founded in 1994 as a not-for-profit, wholly owned subsidiary of Harvard University (distinct from Harvard University Press), with a focus on improving business management practices. The company consists of three market groups: Higher Education, Corporate Learning, and Harvard Business Review Group. It produces print and digital products including Harvard Business Review, Harvard Business Review Press Books, and case briefs, blogs, events and seminars, as well as a variety of online courses such as Harvard ManageMentor and Leadership Direct, frequently used by Harvard Business School and other Business Schools.